Posted by Ajay Tejwani | Posted in Social Media | Posted on 10-07-2009
The Social networking is the biggest thing that happened in the past couple of years. Social networking site Facebook has 350 million and Twitter has 75 million user profiles. The number of users in other sites is also encouraging. What you had probably dismissed as a fad 5 years back is the talk of the moment. Hence the best thing that you can do is to jump into the wave. It is usually said that if you are not going to change, you will become obsolete; in business being obsolete means being non-existent. There are several lessons across the web pages which will help you chalk out your own success story.
Here are a few good stories.
Zappos- Zappos has successfully changed a trivial work as shoe shopping an interesting one with the use of several blogs, videos and 198 employees on twitter to help the customers in their choices and promoting the brand and the product ranges. Twitter, which is meant for short and rapid public conversation, is being effectively used by the Zappos employees and the company is getting increased sales.
Virgin Airlines – CEO of Virgin Airlines has made air travel a pleasant experience for the passengers and workplace a pleasant experience for the employees. He got the facilities improved in the flight and let the technology drive their business. He managed to get the advertisements and promotions done mainly on social networking sites like Facebook and Twitter. In comparison to what the other airline giants are having, their promotional budget is less than 10%. Company’s twitter profiles are tracked round the clock and the customers’ problems are solved in real time.
Best Buy – Best Buy is a consumer electronic retailer. It has put hundreds of employees on Twitter to handle company promotions and customer service. It does not give its website address while airing commercials. Instead they mention the URL of their twitter profile. They call this service as Twelpforce. The employees log in to the company’s Twitter profile and receive the tweets from the customers. They use the Twelpforce account to answer all the tweets. The conversation includes soft sales pitch and customer service. And you also have those commercials on YouTube.
Will It Blend – Blendtec is a producer of commercial blender which got a 700 percent increase in their sales due to their commercial videos in YouTube. They have successfully attracted 94 million views, 217,000 YouTube subscribers and more than 17 thousand YouTube friends. This is another example of an amazing response that a company can get on social media.
These are just 4 of the several success stories. These include both big as well small organisations. Social media marketing is, hence, doing wonders to organizations of all sizes and area of operation. All you need to have is solid business objectives, engaing and fun content on the social media sites.