Ajay Tejwani

Category: Social Media

The Importance of Having a Blog

You feel proud in saying that you company is several years old in the market or it is one of the market leaders. You like boasting about the market share that you have achieved. Your company is always open to customers’ feedback. However, amidst all this you might be missing something important. There might be a section of the market that could have used your products if you listened to them. Good that you are active on the internet. This shows your willingness to listen to such customers. You also need to know the correct medium where you should be active to reach them.

If you think customer forum is an answer, you are mistaken. Forum is a closed community. It has a limited number of members who can post their comments. Similarly a community in Twitter or Facebook would have limited members. There can be several others with amazing ideas which might not be interested in joining the community. So, how do you get the comments of several other non-members?

There is another demerit in using Twitter or Facebook. These are third party sites. Hence the terms and conditions can be changed without your prior knowledge. You do not have the control over these sites. You need something like your own website on which you have the complete control.

The answer to this kind of situation is a corporate blog. A corporate blog helps an organisation reach its goals. It allows interaction and feedback from individuals, other blogs and websites. A blog has been a fertile bed for great product ideas or improvement of existing products. Companies that have made China the manufacturing hub of the world have been successfully doing this since several years. Numerous companies across the world have consummated in using blogs for marketing and other benefits while several others are learning to use blogs for improving communication with the clients, vendors as well as prospective customers.

Corporate blogs do the work of customer forum, Facebook or Twitter in a controlled environment. As happens in the case of a website, your company has a control on the editorial content posted on your blog. However, unlike website, this is a relatively open forum. The popular conversational style of writing that is used in the blogs is a welcome for readers of all categories. It is your own blog so no one other than you can change the terms and conditions.

If you think blogging is just for marketers, you are too stride to reach at that conclusion. Try using it for head hunting, staff recruitment or customer service. Internal blogs can also be used for free communication among employees at various levels in the organisational hierarchy. Though there has been a controversy on whether they should or should not, there is an increasing number of CEOs who have their own blogs. Try going through the sites like http://blogs.sun.com/jonathan/, http://www.cnewmark.com/, http://blogmaverick.com/ or http://ross.typepad.com/. THese are the blogs belonging to CEOs of Sun Microsystems, Craig’s List, owner of Dallas Mavericks and CEO of Socialtext respectively. A blog, hence, has become a mirror of an organisation’s personality.

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24 comments Add Comment

24 thoughts on “The Importance of Having a Blog

  1. Robin

    A perfect article to know the importance of the blogs. I have a Corporate blog in my company too. However, it does not strive for all the things as are listed above in your blog. I will try to have these things incorporated in my company blogs too.

  2. varadha

    This is really an informative post. Everyone should know the importance of having the blog. By using this many informative things can be brought to the lime light.

  3. American

    Having a blog is that important ? Ok control of what is shown online seems appropriate and it's a pretty good method of clarifying things, certain aspects of a job or any other matters. I'm not so convinced anyway..

  4. rainbowruin

    Well, even if you said that blog isn’t for marketers, but most of the people using blog is marketers. People often lazy to make corporate blogs, if they didn’t get payed by the company. And the company itself doesn’t really care to hear customer opinion’s via internet.

  5. michel20101

    lolz.. i was really not having any awarenes of this hope even i need to try by cretaing the blog for my company for the betterment of the things today i feel some thing proud for comming across ur blog becuase i am able to get new points for the betterment of my bussines which really helps in making my bussines smoother & profitable thanks for the articles awaiting for new articles from ur side

  6. Arnold Ap

    I have no hesitation in accepting your arguments between having a Blog and Forum for more customer satisfaction. Forums are for closed communities but blogs are open to all existing customers and for future potential customers.

  7. shamiul

    blog is now a day everything like identity, marketing tools, way of income. how a successful blog can change life if we see 14 year kidblogger (carlocab.com) we understand the fact.

  8. Febian Alviano

    It is very important for a company, especially for companies large enough scale to have a blog, or web, is nothing other than to make it easier for consumers or customers to interact with the company. With the easy interaction between the customer with the company, there will be an ongoing relationship.

  9. WildGhost

    having a company website/blog is a way you can interact with your customers and soon to be customers.. this is internet age already, so if you want to keep your business up and running and have a lot of prospected customers, a website/blog is the best idea..

  10. Febian Alviano

    It is very important for a company, especially for companies large enough scale to have a blog, or web, is nothing other than to make it easier for consumers or customers to interact with the company. With the easy interaction between the customer with the company, there will be an ongoing relationship.

  11. American

    A perfect article to know the importance of the blogs. The article is really good if you ask me.Because the article contains maximum required information which really helps any one who seeks this kind of info.

  12. cindymaeroberts

    the post is informative in a way that you emphasize how important blog-making is. Most people, that includes me, thought that blog making is not an important tool for advertising your products. I prove myself wrong here because in the first place, people are searching the net through the search engine, and more often than not, it is with the blogs that they get the information.

  13. anne_crew

    blogs contains one's insights and thoughts. and now, we just can post in blogs but we can earn from it, through different advertisements and page exposures.

  14. bratonwratt

    A perfect article to know the importance of the blogs. I have a Corporate blog in my company too. However, it does not strive for all the things as are listed above in your blog.

  15. roket

    yes its not only important its most important. a blog can boast up the face of any company. but needs to update the company blog. but i gets a problem with official blog that blog is not updated all time.

  16. Michelle Gorscell

    What do you write in your post is true. When we use facebook or twitter to promote or market our products, we will lose control. Why? Because, a lot of social site users are not interested in the ads there. Social sites created just for “play” is not looking for products / advertising. Perhaps because the social site users very much, so some companies or advertisers to market their products on social sites.

    Actually, the best place to market the product is to create a blog or website. Because, people who visit our blogs are the ones who really are looking for information about our products.

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