Journey from "Communicating To" TO "Communicating With" Your Customers
The time has come when we start realizing that no longer we can just go about improving our products and services and we have to unleash the power of our employees and customers to talk about us. So the purpose of the public communication and marketing teams is to look for people who can speak […]
Customer Delight – what's the secret?
One of the biggest challenges for businesses is this how to delight the customers. The answer can be pretty simple or it can be quite complicated. A delight in the simplest terms is something that you do for your customers which is unexpected. Just to give you an example I had a Hotel booking in Houston and as […]
Social Media 2009
Social media sites are becoming more and more popular each year. Don’t believe me……then read along. The journey on social media started late 1990s and early 2000s but in the last few years, it has really caught up. Let’s check a few stats that would make it interesting. In in 2008 ( informations do not […]