Cotweet Vs Hootsuite – Which tool is better for Social Media Customer Service?
When it comes to simple Twitter management, there is a whole host of tools and services you can use. However, before you start to glorify the abundance of the web, you should consider that there are just two prominent tools, CoTweet and HootSuite, specifically designed to help you manage the customer service element of your […]
Project FlipSide – Does It Have a Flip Side?
I had an opportunity meet with Braden Young, Marketing Coordinator for Bucks First Federal Credit Union (BFFCU) @SXSW and we got talking about BFFCU about their innovative, community-based social media program designed to encourage the youth of Bucks County to take ownership of their financial lives by providing an interactive, social outlet for financial education and […]
USAA is a Champ in Social Media as well – Forrester Research
Earlier this year, BusinessWeek magazine ranked USAA among the top two on its list of “Customer Service Champs,” and now Forrester released a compelling case study today about USAA: “USAA Uses Social Media To Drive Sales, Product, And Service Strategies,” noting that USAA is a way ahead than any other company in the financial services […]
Is Social Media A Panacea?
Now that the power of social media has been in the limelight, many individuals are willing to accept it as the ultimate panacea of our times. But is this truly the case? Can social media really do wonders for your business as people claim? As with everything else in life, social media too comes bundled […]
Say What You Mean and Mean What You Say
True that we have never seen online scams than what we see around today, but the fact of the matter is, more and more people are aware of such scams in today’s world than ever before. So this is why you need not become conned as a ‘liar’ in the eyes of your customers. And […]