Ajay Tejwani

AJAY TEJWANI'S BLOG

RANDOM THOUGHTS ON SOCIAL MEDIA, MARKETING, LEADERSHIP AND ANYTHING ELSE THAT COMES
TO MY MIND.

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19th September
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Social Media

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Facebook Tests Using Specific User Data on Mobile Ad Networks

Since Facebook went public on the stock market, the question on everyone’s mind has been how can they increase revenue without hurting the user experience? The answer may be here. Facebook has begun testing its mobile ad network. (The picture was borrowed from Mashable.) Facebook claims they want to make ads more relevant for users. […]

17th September
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Social Media

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One Bank that Got Social Media right – Ally Bank (Case Study)

In 2001 General Motors Acceptance Corporation (GMAC) bank was founded by a company that began in 1919, and in May 2009 GMAC bank launched Ally Bank.  It was created as an online-only “direct banking” for people in the United States (US) and GMAC financial services. In May 2010, GMAC decided to re-brand itself as Ally Financial Inc. and […]

9th September
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Social Media

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FINRA Regulatory Notice 12-29 and Its Marketing Requirements

One of the largest changes implemented by Financial Industry Regulatory Authority, Inc (FINRA) dealt with the rules and regulations of financial services organizations under what used to be 6 categories. Now there are only 3categories: retail, correspondence, and institutional communication. In an online article “FINRA Regulatory Notice 12-29: Its Impact on Social Media Use”Chris Ricciuti […]

6th September
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Social Media

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Social Media in Banking Continues to Emerge and Increase

As social media sites and smart phone use grow faster than ever before, banks must prepare! The importance of social media is steadily becoming more important and so banks can no longer just ignore social media, because change is inconvenient and a hassle to implement as a result of new ever-changing regulations. In the online […]