Featured Posts

Handling Negative Comments If you are active in social media, then, you know what I am talking about and even if you are not, still this would be good information. Here are few tips on handling negative comments: - 1) Distinguish...

Read more

The Difference between A Successful or An Unsuccessful... When you fail to impress the management at the only chance you get at a corporate presentation platform, you walk empty handed with low self esteem placing the blame on your idea. Has it ever occurred...

Read more

Where do you get ideas? The biggest question for any marketer is where do I get new ideas to keep the market buzzing about the products? So, here are some tips that might help you: - 1) Innovation/Research Team - If your company...

Read more

Customer Delight - what's the secret? One of the biggest challenges for businesses is this how to delight the customers. The answer can be pretty simple or it can be quite complicated. A delight in the simplest terms is something that...

Read more

Journey from Communicating To TO Communicating With... The time has come when we start realizing that no longer we can just go about improving our products and services and we have to unleash the power of our employees and customers to talk about us. So...

Read more

Customer Delight – what’s the secret?

Posted by Ajay Tejwani | Posted in Social Media | Posted on 31-01-2010

Tags: , , ,

Comments

One of the biggest challenges for businesses is this how to delight the customers. The answer can be pretty simple or it can be quite complicated.

A delight in the simplest terms is something that you do for your customers which is unexpected.

Just to give you an example I had a Hotel booking in Houston and as I was driving down to the Houston airport from San Antonio as a friend had to catch a flight. I saw a lot of traffic and being new to Houston, I thought of calling my only option i.e. America’s Best Value Inn (I am not paid to write this) where I was going to stay for the night. The owner, Manny Patel, picked up the phone and and understood my problem and started giving me directions for an alternate route to the airport. Also, he took my number and called me back to inform me that why there was a delay in the current route and the alternate route also had a lot of traffic, and it seems like the traffic should clear up in 10-15 minutes so I should stay put on my route. Lo behold, it was true and  the traffic cleared and I was able to reach on time for the flight.  You bet I was delighted !!!

I’ve also heard of cases there that Zappos employees received calls asking for pizza, and they actually ordered pizza for those people and of course what happens is that person is delighted and goes out to blog about it, tweets and put a picture of the delivered Pizza on their Facebook page.

This shows that anytime you do the unexpected for your customers, they will do the return the favor and do the unexpected for you.  Great customer service, wonderful product & services etc. are expected now and not a rue delight !!  and most of the companies would say that they do that all the time but is just the other aspect of truly believing your customers and helping them out in the area that maybe is not related to your business will create the buzz for you.

A gift or coupon in their mail, special store discount, or just some fun stuff that you can send online or off-line that makes them feel closer to your company are the opportunities you need to be looking for.


Bookmark and Share
  • Cecilia paul
    For every business people customers are the king, giving customer satisfaction is the primary goal and it is essential to look upon their feedbacks too and improvise on their comments. A very useful article for a business man !! good info
  • Wesley Michael
    It's never easy to delight your customers.

  • Ordering the pizzas was the extra step needed to delight the clients, that is the perfect example of the importance of going the extra mile for the customers. You have valuable information for all business owners here.
  • bratonwratt
    a good service to any one of your costumer could gain you dozens or even more new customers. The information is very helpful for the business person like me
  • Gyna Turner
    Customers is the king, no doubt about it. Whatever kind of business. I deeply agree with you Ajay.
  • anne_crew
    yes it is always important to delight customers. cause without them the many different business will not succeed and it will not be a hit.
  • cindymaeroberts
    in every business, the key features are of course the customers, without them, you have nothing to sell.
    I agree that one of the best way to delight a customer to the extent of talking and writing about it as the "after shock" effects of his/her delight is to give that customer something more than of his expectation.
  • i am also a business person
    and i am finding a article like this in some days
    finally i found here
    can u provide me some more details in this subject??
  • I'm agree, sosial networking like Facebook and Twitter more increase marketplace and some business at online world too
  • American
    Yes, everybody has a blog! Every business should have one. Its great for client interaction and search engine positioning. good job done.
blog comments powered by Disqus