Posted by Ajay Tejwani | Posted in Social Media | Posted on 05-03-2012
Facebook today launched Action Links, a new way for people to interact with Timeline apps. The customizable links provide another way for your Facebook friends or Subscribers to do something within your app when your Open Graph stories appear on your Timeline, or in their Ticker and News Feed.
Here is an explanation from Facebook on this new feature:
For example, when someone checks in on foursquare and shares it on their timeline, friends can already like or comment on the resulting post through the links that appear as part of the story. Now with action links, foursquare added another link – “Save this Place” – that enables people to save a place to their foursquare to-do list directly from Facebook. Fab.com allows people to add a product to their own Fab.com favorites with the “Fave this Product” action link.
Facebook says developers “can designate an Action Link for any action they define, which will then appear throughout Facebook.” Think of Action Links as tying one action to another, in other words, and Facebook notes that they can be part of any Open Graph information.
Too many options, it is getting confusing on which call to action to focus on with Timelines, way are your thoughts?