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Handling Negative Comments If you are active in social media, then, you know what I am talking about and even if you are not, still this would be good information. Here are few tips on handling negative comments: - 1) Distinguish...

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The Difference between A Successful or An Unsuccessful... When you fail to impress the management at the only chance you get at a corporate presentation platform, you walk empty handed with low self esteem placing the blame on your idea. Has it ever occurred...

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Where do you get ideas? The biggest question for any marketer is where do I get new ideas to keep the market buzzing about the products? So, here are some tips that might help you: - 1) Innovation/Research Team - If your company...

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Customer Delight - what's the secret? One of the biggest challenges for businesses is this how to delight the customers. The answer can be pretty simple or it can be quite complicated. A delight in the simplest terms is something that...

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Journey from Communicating To TO Communicating With... The time has come when we start realizing that no longer we can just go about improving our products and services and we have to unleash the power of our employees and customers to talk about us. So...

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Add Google+ button to your website

Posted by Ajay Tejwani | Posted in Social Media | Posted on 29-08-2011

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Google has given clear instructions on how add the Google+ button to your website: http://bit.ly/GPlusButton

Google has begun to allow integration of its +1 button into 3rd party social media platforms. PowerReviews, BazaarVoice are among the first to integrate the button. From the Google webmaster central blog, movie review site can now allow visitors to share posts containing the title, movie poster and a brief synopsis:

Are you ready to add the Google+ button to your site?

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News Near You from Google

Posted by Ajay Tejwani | Posted in Social Media | Posted on 15-07-2011

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“News near you” in Google News – How does it impact the users?
‘News on the move’ is more than just an accessory it is a necessity. Most of us like to hear the news and keep an eye on the pulse of the things happening around them, especially if it is happening in our community. In addition, if you are travelling to a new place then it is very important that you know what is happening around you so that you are aware of any closed roads, events and even the traffic situation. By Combing the rising trend of community news with news on the move Google has launched a feature called ‘News Near You’.
History
Localized news has been available on Google news since 2008. It allows you to update your location and get and instant access to the events and happening near and around your location. Now users can use this feature on their Android based smartphones and Apple iPhones by activating a feature called ‘News near you’.
How to activate ‘News near you’ on your phone
Activating this feature is simple. On your phone log in to news.google.com, a pop up will appear asking if you want to share your location. Click on ‘yes’ and the new section of news near you will appear at the bottom of your homepage.
Going on a vacation? Or want to shop on a new location? Don’t forget to activate this feature on your mobile. You will have instant and correct access to the happenings on your locations and new events, on-going sales etc. on your fingertips.
This wonderful feature eliminates the need of having to read all the irrelevant news on when you are looking for some important information in the local area. Another big advantage of using this feature on your mobile phone is that you get instant updates of the local happenings around you and even the videos (in collaboration with YouTube).

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Online Coupons Make Internet-Shopping Budget Friendly

Posted by Ajay Tejwani | Posted in Social Media | Posted on 21-06-2011

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Shopping at our convenience is something, which we all like and prefer. And if this shopping is accompanied by great deals and discounts then it is even more fun. For internet savvy consumers online shopping sites are a boon. You can order for just about anything online and get it delivered on your doorstep.


Online coupons
The rise in the popularity of online shopping has bought about a number of daily deal sites offering online coupons with great discount rate. These online deals include a wide range of products such as a discount on your favorite spa, great deals on meals at restaurants, weekend gateways and many more.


By giving discounts to consumers on various discounts and services, online coupons have emerged as a powerful medium for local business to advertise and built their reputations. The start of Groupons in Chicago triggered the onslaught of daily deal sites in Chicago.
Daily Deal online coupons sites in Chicago
BidMyWay.com has emerged as a front-runner among the daily deals site. This site successfully integrates social media with discount shopping by enabling consumers to enter their preferred budget, location, and bid on their favorite deal. The winning bids are announced the next day. One more option is to buy the item at 95% discount coupon.


Some other new sites, which have come up with great discount deals and online coupons ideas, are:
ScoutMob: A mobile application which scans for local deals and allows you to redeem virtual online coupons.
DEALCOR.com deals on discount movie tickets for unlimited period.


Dealavue.com displays deals and coupons to Chicago-area shoppers based on the shoppers’ location and interests. You can also view the deals on a map.
Benefits:
  • Great discount deals and online coupons on various goodies such as food items, haircuts, summer cooking classes, golf lessons, parental training program, menswear, women fashion cloths and wears, spas, beauty salons and stationeries have put many businesses in first gear.
  • Great prices and excellent services get the customers back again.
  • Discounted tickets of hangouts and tourist attractions such as lyric opera of Chicago are drawing residents and tourists of Chicago towards daily deal websites and add a boost to tourism industry.

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Face-off with Facebook Contests

Posted by Ajay Tejwani | Posted in Social Media | Posted on 22-05-2011

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Facebook has now become more than just as social network where you can connect with your friends. It is a business platform, a shopping guide, an information center and even a free advice tool. Almost every small or big business uses Facebook as a means to connect with old and new customers. Even doctors and other healthcare professionals use Facebook to connect with their patients and use it to spread the word for them.

For businesses, the best way to advertise is to have a Facebook contest. A contest on Facebook will ensure that you reach to maximum participants at a very low investment cost with ensured high returns. These contests on Facebook can be in many forms such as photos, advertising captions, sharing tips and quotes and rewarding likes.

Facebook Contest Guidelines
The latest guidelines to running contests on Facebook make it mandatory for you to use a third party application for running the contest.

Here are some main points of the contest guidelines:
  • The contest should not require the participant to like a page, connect to an application and check in to a page.
  • The contest should not be conditional i.e. you cannot impose conditions such as liking a page or post, posting a comment and uploading a photo.
  • You also cannot use the Facebook like button for voting purposes.
  • No use of social network’s brand, trademarks, copyrights or intellectual property for a promotion or contest is allowed.
  • What to keep in mind before running a Facebook contest
  • Of course, you will have to keep the above guidelines in mind if you want to start a promotion or new product launch contests on Facebook. Otherwise you will be facing a strict warning or even lose your page. Make sure that you check out https://www.facebook.com/promotions_guidelines.php.
  • Give away as many prizes as you can so that more and more people are interested. Keep the contest simple do not confuse your participants with complicated entries and conditions and be as catchy and original as possible.
I would like to hear what you think of the Facebook guidelines and how you have used Facebook contests for your business.

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“News near you” in Google News – How does it impact the users?

Posted by Ajay Tejwani | Posted in Social Media | Posted on 16-05-2011

Tags: , , , ,

Comments

‘News on the move’ is more than just an accessory it is a necessity. Most of us like to hear the news and keep an eye on the pulse of the things happening around them, especially if it is happening in our community. In addition, if you are travelling to a new place then it is very important that you know what is happening around you so that you are aware of any closed roads, events and even the traffic situation. By Combing the rising trend of community news with news on the move Google has launched a feature called ‘News Near You’.

History
Localized news has been available on Google news since 2008. It allows you to update your location and get and instant access to the events and happening near and around your location. Now users can use this feature on their Android based smartphones and Apple iPhones by activating a feature called ‘News near you’.

How to activate ‘News near you’ on your phone
Activating this feature is simple. On your phone log in to news.google.com, a pop up will appear asking if you want to share your location. Click on ‘yes’ and the new section of news near you will appear at the bottom of your homepage.
Going on a vacation? Or want to shop on a new location? Don’t forget to activate this feature on your mobile. You will have instant and correct access to the happenings on your locations and new events, on-going sales etc. on your fingertips.

This wonderful feature eliminates the need of having to read all the irrelevant news on when you are looking for some important information in the local area. Another big advantage of using this feature on your mobile phone is that you get instant updates of the local happenings around you and even the videos (in collaboration with YouTube).

Read the full post