Where do you get ideas?
The biggest question for any marketer is where do I get new ideas to keep the market buzzing about the products? So, here are some tips that might help you: – 1) Innovation/Research Team – If your company has a innovation team then, ask them to bring some ideas giving them the business objective. … read more
Customer Delight – what's the secret?
One of the biggest challenges for businesses is this how to delight the customers. The answer can be pretty simple or it can be quite complicated. A delight in the simplest terms is something that you do for your customers which is unexpected. Just to give you an example I had a Hotel booking in Houston and … read more
Your Words against Your Customer's Words, Get Ready For Social Media
As companies like Procter and Gamble started using social networking for promoting their products, there was an obvious question in the minds of marketing fraternity- will it really work? While no one can claim the degree of success they achieved through this media, no one would deny the fact that social networking gives an … read more