Handling Negative Comments If you are active in social media, then, you know what I am talking about and even if you are not, still this would be good information.
Here are few tips on handling negative comments: -
Where do you get ideas? The biggest question for any marketer is where do I get new ideas to keep the market buzzing about the products? So, here are some tips that might help you: -
1) Innovation/Research Team - If your company...
Customer Delight - what's the secret? One of the biggest challenges for businesses is this how to delight the customers. The answer can be pretty simple or it can be quite complicated.
A delight in the simplest terms is something that...
If you ever wondered what image sizes to use to showcase your brand on social networking sites, well…..think no more as Original Ginger put together this infographic showing the images sizes on major social media platforms:
I know sharing is integral part of social media and is very critical for social media content. Clearspring (AddThis) and some of large technology companies including Google, Microsoft, and LinkedIn, have announced OExchange, an “open sharing protocol”.
The two most shared platforms that were very conspicuously missing from this alliance – Facebook and Twitter. The question that comes to my mind is “Should I use Facebook Connect, Twitter Anywhere or OExchange? I would go with Facebook Connect with additional existing sharing tools like: addthis, sharethis, addtoany & socialtwist.
Even better, you can use “Facebook Like” button and tweetmeme (twitter icon) on your blog and you are done for most part on social sharing.
Check out oexchange video:
Don’t forget to use addthis below for sharing this post
Yes, I am still a believer that social media will be my new Inbox but I saw NutshellMail which actually aggregates your social media updates from different sites and puts it in an email!!! Wow, so we are back to from where we started – our emails.
So here is what your get in your email from NutshellMail service:
1) Facebook – comment, reply, post on walls, and update your status from your email.
2) Twitter – see your mentions, new followers, quitters, and your friends’ latest tweets in your Twitter summary. Tweet, Reply, Retweet and DM.
3) MySpace – Get you new messages, friend requests, photos, videos, groups and status updates.
4) LinkedIn – Your connections, profile, job listing, group, recommendation, and Q&A.
5) Ning – get your new messages, friend requests, photos, videos and status updates.
I am not sure about the future of this service but will try it out see if it helps me in my social madness. What about you guys?
The Social networking is the biggest thing that happened in the past couple of years. Social networking site Facebook has 350 million and Twitter has 75 million user profiles. The number of users in other sites is also encouraging. What you had probably dismissed as a fad 5 years back is the talk of the moment. Hence the best thing that you can do is to jump into the wave. It is usually said that if you are not going to change, you will become obsolete; in business being obsolete means being non-existent. There are several lessons across the web pages which will help you chalk out your own success story.
Here are a few good stories.
Zappos- Zappos has successfully changed a trivial work as shoe shopping an interesting one with the use of several blogs, videos and 198 employees on twitter to help the customers in their choices and promoting the brand and the product ranges. Twitter, which is meant for short and rapid public conversation, is being effectively used by the Zappos employees and the company is getting increased sales.
Virgin Airlines – CEO of Virgin Airlines has made air travel a pleasant experience for the passengers and workplace a pleasant experience for the employees. He got the facilities improved in the flight and let the technology drive their business. He managed to get the advertisements and promotions done mainly on social networking sites like Facebook and Twitter. In comparison to what the other airline giants are having, their promotional budget is less than 10%. Company’s twitter profiles are tracked round the clock and the customers’ problems are solved in real time.
Best Buy – Best Buy is a consumer electronic retailer. It has put hundreds of employees on Twitter to handle company promotions and customer service. It does not give its website address while airing commercials. Instead they mention the URL of their twitter profile. They call this service as Twelpforce. The employees log in to the company’s Twitter profile and receive the tweets from the customers. They use the Twelpforce account to answer all the tweets. The conversation includes soft sales pitch and customer service. And you also have those commercials on YouTube.
Will It Blend – Blendtec is a producer of commercial blender which got a 700 percent increase in their sales due to their commercial videos in YouTube. They have successfully attracted 94 million views, 217,000 YouTube subscribers and more than 17 thousand YouTube friends. This is another example of an amazing response that a company can get on social media.
These are just 4 of the several success stories. These include both big as well small organisations. Social media marketing is, hence, doing wonders to organizations of all sizes and area of operation. All you need to have is solid business objectives, engaing and fun content on the social media sites.