Posted by Ajay Tejwani | Posted in Social Media | Posted on 10-08-2009
Tags: careers, customer service, help, marketing, recruiting, service, Social Media
We are aware of the ever increasing number of people logging into the internet each moment. This is leading to the increase action on the internet in every field.
Gone are the days of traditional marketing when people used to see an ad on T.V. or newspaper and then purchase a product. The latest trend is to create a Buzz for your product on the web through blogs, videos, pictures or tweets. This can be done through Twitter, Facebook, MySpace and YouTube. All of these help in gaining customer attention and building fans of brands. These help in creating that positive word of mouth. The common examples of using social media for product promotion are the manufacturers of China where the common people do not trust the traditional promotional ads due to perceived absence of business ethics. Hence they trust other customers’ word of mouth and social media marketing plays an essential role in this.
It is said that if you need a good job, you should improve your network. In the era of internet, networking has also got a changed face. Sites like LinkedIn, Twitter and Facebook help you in creating communities and strengthen the network of people who can let you know about a job prospect or help you in getting hired. The action is not limited to the job-seekers’ side. The companies also need to curtail the cost of hiring and they are cleverly using blogs or sites like LinkedIn, MySpace or Facebook to hire right candidates. Try some of these links provided in Twitter like http://bit.ly/aNPnYP for medical consultants in U.K. or http://bit.ly/dgItq6 #engineering #jobs for AIE engineering jobs http://bit.ly/bXCwyG #customer #service is customer service job in New Bern. Neither the employers nor the job seekers need to depend only on job sites like Monster for recruitment.
Customer service is a field which always craves for a personal touch. If it is there, it means more and more business for the company. If it not, it may lead to bad word of mouth and several lost business opportunity. World famous company Dell has several employees who use Facebook, Twitter and their own blogs to listen to the customer needs. There has been a case when a customer wanted a Dell computer within a day. He posted a comment on the blog of one of the Dell’s customer service agents. This agent suggested him that he should go to the nearest Best Buy. He himself drove to that store to check the various Dell models available there. Then he discussed the details and won a brand loyal customer. This is a small example of how social media can help in providing excellent customer service. If you want to see more examples you go through the links like http://www.facebook.com/pages/Mattycollectorcom/57309659843, or http://www.facebook.com/bestbuy?v=app_110144381181.
There is no dearth of stories where social media has helped in marketing, recruitment or customer service. People have also been using this media for internal communication, fund-raising or public relations. This list is sure to increase in near future.