50% Companies have no social media plan – R2i Study
According to the R2i study, a majority of marketing professionals view social media as essential to their business, most have not made any money using it. The R2i study makes a compelling case for a social media strategy. The study compared the 35% of companies that reported increased revenue or profit using social media with … read more
USAA is a Champ in Social Media as well – Forrester Research
Earlier this year, BusinessWeek magazine ranked USAA among the top two on its list of “Customer Service Champs,” and now Forrester released a compelling case study today about USAA: “USAA Uses Social Media To Drive Sales, Product, And Service Strategies,” noting that USAA is a way ahead than any other company in the financial … read more
Where do you get ideas?
The biggest question for any marketer is where do I get new ideas to keep the market buzzing about the products? So, here are some tips that might help you: – 1) Innovation/Research Team – If your company has a innovation team then, ask them to bring some ideas giving them the business objective. … read more