One Bank that Got Social Media right – Ally Bank (Case Study)
In 2001 General Motors Acceptance Corporation (GMAC) bank was founded by a company that began in 1919, and in May 2009 GMAC bank launched Ally Bank. It was created as an online-only “direct banking” for people in the United States (US) and GMAC financial services. In May 2010, GMAC decided to re-brand itself as Ally Financial Inc. and […]
Social Media in Banking Continues to Emerge and Increase
As social media sites and smart phone use grow faster than ever before, banks must prepare! The importance of social media is steadily becoming more important and so banks can no longer just ignore social media, because change is inconvenient and a hassle to implement as a result of new ever-changing regulations. In the online […]
Why Do Banking and Financial Services Need to Embrace Social Media In Order to Survive?
Social media has become a cultural phenomenon that’s shifting the way all businesses operate, as a result of an all-time high usage of company websites, smart phones,blogs, wikis, Facebook, Youtube, Twitter, LinkedIn, Google+, forums, etc, A New York Time’s article revealed that “ more than 40 percent of high-net-worth individuals younger than 50 viewed social media […]