Ajay Tejwani

AJAY TEJWANI'S BLOG

RANDOM THOUGHTS ON SOCIAL MEDIA, MARKETING, LEADERSHIP AND ANYTHING ELSE THAT COMES
TO MY MIND.

Tag Archives: social media marketing

19th September
Posted by

Posted in

Social Media

Comment 2.

Facebook Tests Using Specific User Data on Mobile Ad Networks

Since Facebook went public on the stock market, the question on everyone’s mind has been how can they increase revenue without hurting the user experience? The answer may be here. Facebook has begun testing its mobile ad network. (The picture was borrowed from Mashable.) Facebook claims they want to make ads more relevant for users. […]

17th September
Posted by

Posted in

Social Media

Comment 2.

One Bank that Got Social Media right – Ally Bank (Case Study)

In 2001 General Motors Acceptance Corporation (GMAC) bank was founded by a company that began in 1919, and in May 2009 GMAC bank launched Ally Bank.  It was created as an online-only “direct banking” for people in the United States (US) and GMAC financial services. In May 2010, GMAC decided to re-brand itself as Ally Financial Inc. and […]

9th September
Posted by

Posted in

Social Media

Comment 2.

FINRA Regulatory Notice 12-29 and Its Marketing Requirements

One of the largest changes implemented by Financial Industry Regulatory Authority, Inc (FINRA) dealt with the rules and regulations of financial services organizations under what used to be 6 categories. Now there are only 3categories: retail, correspondence, and institutional communication. In an online article “FINRA Regulatory Notice 12-29: Its Impact on Social Media Use”Chris Ricciuti […]

13th August
Posted by

Posted in

Social Media

Comment 13.

Highlights of the Keynote's 2012 Mobile Usage Study

Keynote recently asked 5,388 people 25-50 questions about their mobile habits and preferences, and 3,145 were smart phone users while 1,976 were tablet users. The study shows that nowadays people are spending a lot of time on their smart phones and tablets, and it’s safe to infer that the number of users and time spent […]