Ajay Tejwani

AJAY TEJWANI'S BLOG

RANDOM THOUGHTS ON SOCIAL MEDIA, MARKETING, LEADERSHIP AND ANYTHING ELSE THAT COMES
TO MY MIND.

Tag Archives: social media strategy

17th September
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Social Media

Comment 2.

One Bank that Got Social Media right – Ally Bank (Case Study)

In 2001 General Motors Acceptance Corporation (GMAC) bank was founded by a company that began in 1919, and in May 2009 GMAC bank launched Ally Bank.  It was created as an online-only “direct banking” for people in the United States (US) and GMAC financial services. In May 2010, GMAC decided to re-brand itself as Ally Financial Inc. and […]

9th September
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Social Media

Comment 2.

FINRA Regulatory Notice 12-29 and Its Marketing Requirements

One of the largest changes implemented by Financial Industry Regulatory Authority, Inc (FINRA) dealt with the rules and regulations of financial services organizations under what used to be 6 categories. Now there are only 3categories: retail, correspondence, and institutional communication. In an online article “FINRA Regulatory Notice 12-29: Its Impact on Social Media Use”Chris Ricciuti […]

6th September
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Social Media

Comment 5.

Social Media in Banking Continues to Emerge and Increase

As social media sites and smart phone use grow faster than ever before, banks must prepare! The importance of social media is steadily becoming more important and so banks can no longer just ignore social media, because change is inconvenient and a hassle to implement as a result of new ever-changing regulations. In the online […]

23rd August
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Social Media

Comment 13.

Does Your Favorite Social Network Reflect Your Personality Type?

The exclusive publishers of the famous Meyers-Briggs Type Indicator (MBTI) assessment, CPP have produced an infographic that illustrates what they believe your favorite social network says about your personality. Some of the main from the infographic include: Of the 16 personality types about 65% reported using Facebook, and on average individuals with a tendency towards […]

11th August
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Social Media

Comment 9.

Post Targeting on Facebook

Facebook just announced some of its biggest news in a long time! Up until now, Facebook has advertised by using region, language, and brand engagement. Is the change good or bad? When Facebook was originally designed, they boasted about minimal ads and so the new change could be have negative interpretations.If advertisers are too accurate […]

8th August
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Social Media

Comment 17.

Answer to ONE simple social media question [INFOGRAPHIC]

Here is ONE simple questions about social media: What’s the 1st thing you think of when you hear the term ‘social media’? A brief survey conducted by AYTM, a leading marketing research company, posing two questions to 500 Internet users on their use of social media in 2012 as compared to 2010, and also to gauge […]