According to the R2i study, a majority of marketing professionals view social media as essential to their business, most have not made any money using it. The R2i study makes a compelling case for a social media strategy. The study compared the 35% of companies that reported increased revenue or profit using social media with the companies that did not report a growth outcome. Those benefiting were:

• About twice as likely to have a formal social media strategy
• Almost twice as likely to have a dedicated headcount for managing social media
• About twice as likely to rate themselves as “proficient” or “expert”
• Almost three times as likely to have read a book on social media

Also, another study from Digital Brand Expressions had some interesting findings. The study found 88% agree it is important to have such a plan, suggesting perhaps the lack of a cohesive planning process is preventing the company from moving forward to adopt strategies for the social channel.

Here are some other key findings:

Of those companies that work from some plan, 94% say that marketing activities are included in the plan and 71% say that the Marketing Department is the group with the primary responsibility for creating and maintaining the firm’s social media presence.

• 71% indicate they use social media for public relations communications,
• 55% say that they use social media for sales-related activities.
• 16% say their human resources team is using social media
• Just 26% use it for customer service

Companies that don’t have a strategic plan but think it is important to create one, the number one activity rated as important to include in a social media plan is allocating resources for ongoing activities.

So, all you companies out there, better take notice of social media and have a plan.

TubeMogul research sample spans 60.2 milion views of 25 major video advertising campaigns that ran identical videos within Facebook ad units (four types) and comparable click-to-play video ad units on publisher sites (i.e. standalone 300×250 ad units). The results were compared based on resulting cost, viewing-time and much more.

Facebook ranked as the 5th most popular video site in April according to Comscore, putting it above other popular properties like Hulu. Surprisingly, Facebook also surpassed other sources, like Google, Twitter, Yahoo and Bing, in video discovery. Video completion rates on Facebook compared with offsite revealed Facebook to have superior completion rates around 40% +, nearly 6-10% higher than offsite views.

Another interesting statistic revealed was that videos related to virtual currency and in-banner video ads in apps were about 20% greater than offsite displays. Viewers on Facebook and twitter were found more likely to share, nearly 2% more, virtual currency and in-banner display videos ads with friends compared to other sites.

In conclusion, virtual currency was the leader in most metrics, including price which makes sense as the views are incentivized. Offer platforms like Gwallet specialize in offering developers an frame with branded videos their consumers can watch in exchange for virtual currency. Virtual currency ads also experienced higher click through rates and turned out to be the best buy on a cost-per-view basis.

S-Net (The Impact of Social Media), a report from ROI Research Inc., sponsored by Performics, a performance marketing agency inside Publicis Groupe, used a 30-minute online survey to collect responses from 3,000 U.S. consumers who access at least one social network regularly.

The objective of this study was to determine how various segments of consumers use social networks in their daily lives, specifically with regard to the purchase process for different types of products and in relation to other media channels.

Here are some highlights of the study:

Consumers reported a desire to connect with brands throughout the study:

• Fifty percent of Facebook users click on Facebook ads to “like” a brand
• Thirty-seven percent learned about a new product or service from a social networking site
• Thirty-two percent of respondents have recommended a product/service/brand to friends via a social networking site
• Thirty-two percent of Twitter users re-tweet content provided by a company or product

Specific to Facebook, for example, nearly 90 percent of respondents said that at least some of the companies and/or products they are a fan of are doing a good job providing relevant content. More than a third said most or all of them were doing a good job.

Ask some traditional journalists and they still consider The Huffington Post as a bunch of bloggers!!! There are journalists who think that in due time the social news is going to die, some others think that it is something to watch and observe before embracing, and finally some have already adopted social media and are considered to be the thought leaders in their networks.

No one can truly predict the the future (unless you are a soothsayer), but journalists are catching on the social media bandwagon. Here are few of social media news sites:

TheHuffingtonPost, Shoutwire, Newsvine, Newscloud, Mashable, Plime,NowPublic, Fark etc. The list is growing so this gives some idea where the future is heading.

NPR - I want to mention NPR separately as they have still very high presence in traditional media but also has a very robust social media presence on Facebook, Twitter, Streaming NPR Radio, Community & Mobile. Thsi shows that you don’t have to purely move to social media for all the news.

Society of Professional Journalists – The largest professional journalist organization in the U.S. also gave a list of top 20 journalist to follow based on their social media presence and innovative approach. Here is the quote from their site:

In lieu of the regular “10” interview, this month we’re featuring questions with a bunch of cool journalists and innovators. Call it the “follow list,” or something like that. These are people in the industry we think have great ideas and hold great potential. In short, you should pay attention to them — not only on Twitter, but in the wider industry. See what they do. Interact with them. Learn. Engage.

SPJ has even created a list on Twitter of these journalists.

Lastly, Associated Press Stylebook 2010 added social media guidelines giving the final stamp that social media news is here to stay. The new Social Media Guidelines section includes information and policies on using tools like Facebook and Twitter, how journalists can apply them to their work and how to verify sources found through them. Also included are 42 separate entries on such terms as app, blogs, click-throughs, friend and unfriend, metadata, RSS, search engine optimization, smart phone, trending, widget and wiki.

The AP said the change from “Web site” to “website” was based on increasingly common usage both in print and online. The tradigital journalist is the future of journalism. Thoughts??