It’s finally here…for the longest real conversations were not possible on YouTube like on other social sites like Facebook & Twitter. Not anymore!! YouTube is offering the ability to use Google Moderator in every YouTube channel.  What does Google Moderator do? It allows YouTube channel creators the ability to connect with their subscribers.

Now you can ask for feedback, share ideas for new videos and ask questions.  You can vote for best comments, ideas and questions….so true conversations are in. You can check out Google Moderator in action on The New York Times channel.

How to enable this for your channel? Very simple, click on “My Channels” then “Modules” tab and check the “Moderator” box and you are all set.

So do you think that real time interactions change the future of YouTube?

Video is widely used media, for purposes of entertainment, companies use it in marketing purposes, communications with the customers etc.

Here are some stats.

For example, according to information from ComScore Inc.in November 2009.  nearly 31 billion videos were viewed during the month in U.S., ( 39% were videos of Google Sites)

The most popular video site is YouTube but do not miss on other upcoming sites like Utterli, Qik etc.

Hulu is on the second place with 924 million videos viewed (3.0 percent).

Then follows Viacom Digital with 500 million (1.6 percent) and Microsoft Sites with 480 million (1.5 percent).

Videos offer many opportunities for promotion activities that social media, normally couldn’t perform and the greater area for promotion.

That’s why they need the „collaboration“ of videos and their help.

Video is becoming greater and greater part of social media system, and their marketing plans.

This tendency will inevitably continue.

First, video it’s easier to access. You don’t need to register, create a profile etc.

There is no checking, or self exposure, so it’s more suitable for the people who doesn’t like to be publicly exposed.

They can be used as an interactive tool by for example offering the video submission option on your web site and establish the video based communication with the customers.

That way customers can get  to know your company,product or services much better and get more informations about them.

By using video as an interactive tool you can, for example, demonstrate how your products or services work, and give important announcements to a much larger audience than  you can reach through social media.

So, we can give a conclusion tha t video can be great help in social media marketing campaign . This is a very large market we can reach through video.much larger than soacial medi ahas itself.

Video also has many opportunities as interactive tool which can be used in marketing strategy.