The biggest question for any marketer is where do I get new ideas to keep the market buzzing about the products? So, here are some tips that might help you: -

1) Innovation/Research Team – If your company has a innovation team then, ask them to bring some ideas giving them the business objective.

2) Vendors - Speak to your vendors and ask them to to provide input on things they are seeing in the market. The more business for you means more business for them, so they will work hard for you.

3) Consultants - Your marketing consultants are a great resource for getting ideas that can create buzz in the market. Again, this should not be the only job your consultants have and good way to test their creativity.

4) Employees - Unleash the power of your employees, they deal with customers and come from all different perspectives. Make it easy for them to share their ideas with your team and watch how you will more ideas than you can handle….that takes me to my next point – prioritize the ideas.

5) Customers - You better believe it!!! They are your best friends (if not, then, that’s another problem) and when asked, they will provide you insights that your team might have missed.

6) Diversity - Get people from different teams and ask them to provide ideas for your marketing objective. The real way to innovate is to have people from all walks of life come together to form, storm, norm and perform and finally come up with great value ideas for you.

So, the point is that ideas are generated by people and where you have any relationship with people, it’s an opportunity  for you to get ideas. So, what are you waiting for go out there and starting talkin’ cause it’s better to be in business of prioritizing ideas then finding them.